Blog

mobile app

As the mobile app market continues to explode, an interesting trend has emerged. Throughout the last several years, games and media companies dominated the app marketplace. Yet as the app economy stays on pace to double to $101 billion by 2020, other industry-specific app categories are growing fast. Couple that finding with increasing attendee demand […]

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You’ve likely heard a lot of talk about millennials spanning topics from employee attraction and retention to effective advertising. And we’re adding one to the mix: audience engagement at your annual meeting or corporate event. Exceeding expectations with millennial attendees doesn’t just capture the attention of this connected, brand-loyal group. You’ll also deliver a better, […]

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Every touchpoint matters at an event

When it comes to events, gifts, and live experiences, every touchpoint matters – no matter how small. While the main event may go off without a hitch, the most memorable point of the experience for any given attendee could be the personalized service they received, or the custom gift in their room at the end […]

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quality over quantity

Can you create a distinctive event on a smaller budget? As the demand for immersive, out-of-the-box experiences continues to influence meetings and corporate events, the opportunities for creativity and innovation are exciting. Yet there’s also an ever-present need to keep an eye on the practical side: namely, the budget. If you find yourself wedged between […]

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Meeting Management

Changing times in meeting management Ah, the good old days of meeting and event planning. The kick-off typically involved gathering the event planning staff for some time spent brainstorming, followed by the creation of one big to-do list. Venue? Check! Speakers? Check! Food and drink? Check! Branded swag? Done and done! Yet you know the […]

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